Ratings war: 'The Voice' beats 'X Factor'
Posted September 13, 2012
The Voice hit the higher ratings note in the hour-long head-to-head battle with The X Factor Wednesday, according to preliminary ratings information.
In that hour, the NBC singing competition scored more viewers (10.7 million) than the premiere of Fox's singing offering (7.5 million), reports USA TODAY's Bill Keveney.
The Voice also beat X Factor by 18% among advertiser-prized young adults.
X Factor improved in its second hour, averaging 8.5 million viewers for the evening and edging The Voice's one-hour young-adult rating by 3% over its two hours.
The arrival of Britney Spears as a judge doesn't look like it helped that much with sampling, however, because X Factor's viewer average is down nearly 30% from last year's series premiere.
The Voice on Wednesday was down 6% in viewers from Tuesday's show (11.4 million). In other ratings news, NBC's America's Got Talent, up against X Factor's second hour, averaged 11 million viewers, while the series premiere that followed, Guys With Kids, drew a modest 6.3 million.
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