Beyonce: Plenty of bang for no bucks at Super Bowl
Posted January 31, 2013
Companies fork over $4 million for 30 seconds of airtime during the Super Bowl. Networks pump out billions of dollars to air it. And on top of their already hefty paychecks, football players get an extra $44,000 to play in it.
The only one who doesn't get paid: Beyoncé. Even her band, dancers and technical crew get paid. The NFL will fork over $600,000 in production costs, and Pepsi, with whom Beyoncé recently signed a $50 million deal, will pick up the rest of the tab. It's just Beyoncé who won't get paid.
According to a story from Timeposted this morning, she won't get a dime for her highly anticipated show, but that's not a surprise. Not even the Material Girl herself was paid for last year's show.
The Who, a band that already has sold 100 million records, happily served up classics like Pinball Wizard and Won't Get Fooled Again in 2010. "You can be touring like we have for 50 years, and there's billions of people who have still never heard of you," lead singer Roger Daltrey told Time. "That's the nature of media these days." After they played Super Bowl XLIV, digital purchases of their music quadrupled.
When the Black Eyed Peas performed in 2011, they saw a huge spike in their music sales.
When Madonna played last year, her show pulled in more eyeballs than the game itself.
You just can't buy that kind of publicity. It's priceless.
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