Mumford & Sons, Lumineers, fun. get Grammy sales boost
Posted February 13, 2013
Fans tuned in, then went shopping, scooping up music after performances at the Grammy Awards and the Super Bowl.
Mumford & Sons' Babel, anointed Grammy's album of the year, was also a big winner on the Billboard chart, rising three spots to No. 4 after selling 54,000 copies, a 50% gain, according to Nielsen SoundScan. The band's I Will Wait, played on the show, soared to No. 12 from No. 34 on the digital songs chart with 104,000 downloads, up 116%. And 2010 debut Sigh No More spiked 37% with 14,000 copies sold.
Sales were tabulated through Sunday, the night of the awards show and the last day in SoundScan's tracking week. Greater gains for Grammy winners and performers are likely to be reflected in next week's tally.
"There's an immediate impact with people who are socially engaged and turn to digital retailers to get their fix on a song they just heard," says Keith Caulfield, Billboard's associate director of charts/retail. "The sales impact used to happen in the days after an event, but not anymore. You have to look at two weeks to see the full impact, especially for events on a Sunday, like the Grammys or the Super Bowl."
Caulfield expects initial Grammy gains to grow tremendously, especially for Babel. Two songs performed on the show, Rihanna's Stay, up 289%, and Miguel's Adorn, up 229%, also should boom.
"A bunch of albums and songs will do really nicely," he says. "It's not like an Adele year. It's nice to see it spread across the board as opposed to one person hogging the spotlight. Miguel had a showstopping moment, and the show could be a breakthrough for Mikky Ekko, who sang with Rihanna. Tons of people don't know who these acts are and have the Grammys to thank for introducing them."
Among the Grammy gainers:
Albums by Grammy performers Rihanna, the Black Keys, Carrie Underwood, Maroon 5, Alabama Shakes, Kelly Clarkson, Alicia Keys and Ed Sheeran enjoyed sales gains, as did the unstoppable 21 by presenter Adele.
Beyoncé scored big after a Feb. 3 Super Bowl halftime spectacle that included the much-hyped reunion of Destiny's Child. The game also took place on the last day of SoundScan tabulation, so jumps were split between two cycles.
The singer's Crazy in Love sold 33,000 downloads vs. 11,000 a week earlier. Also showing robust increases were Halo (32,000, up 68%), Single Ladies (Put a Ring on It) (22,000, up 81%), Love on Top (18,000, up 94%) and End of Time (12,000, up 212%).
Album gains were less dramatic. Love Songs, a Destiny's Child compilation released Jan. 29, sold 5,600 copies in the week ending Feb. 3 and an additional 4,000 last week. Beyoncé's 4 sold 6,500, up from 4,000 a week earlier. And I Am … Sasha Fierce sold 4,200 copies, up from 2,300.
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